Corporate Research to College Strategy
Aletta Merz Aletta Merz

Corporate Research to College Strategy

Sometime after watching Friends in the dorm, but before streaming Ted Lasso in quarantine, the college admissions process changed completely. The details didn’t seem important until 8th grade turned to 9th and the college talk grew more prevalent in the parent chats. I figured it was time to do what I do best - research.

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What is Demonstrated Interest?
Aletta Merz Aletta Merz

What is Demonstrated Interest?

Perhaps you've heard that colleges care about Demonstrated Interest . . . But what is it? And why does it matter? Check out this quick overview of all you need to know.

Don't have a Best Fit College List? Have more questions? Contact Aletta for help presenting your best self to your best fit schools so you can stand out from talented competition.

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Key Insights from Common Data Set
Aletta Merz Aletta Merz

Key Insights from Common Data Set

With so much conflicting information about college admissions, how do you know what data and information you can trust? Even with the best of intentions, data is defined, reported, and shared inconsistently, obscuring valid implications and conclusions about what it means for your admissions process. Enter Common Data Set - an initiative whose mission is to create a common set of data definitions and reporting, so that making comparisons across colleges and over time leads to more valid conclusions.

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